Company News

NAD Rules on Vaseline Sheer Infusion Body Lotion

Says can support some claims, recommends certain modifications.

Author Image

By: TOM BRANNA

Editor

The National Advertising Division of the Council of Better Business Bureaus has determined that Unilever United States can support certain moisture claims for the company’s Vaseline Sheer Infusion Body Lotion (VSI), but recommended that the company discontinue claims that compare VSI to “leading everyday body lotions.” NAD, the advertising industry’s self-regulatory forum, reviewed claims made for VSI in broadcast, print and Internet advertising following a challenge by Johnson & Johns...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters